Documentation Leads and reports
Reports
Which channels, campaigns and pages bring enquiries and customers, and what they cost.
The report at the top of Leads answers one question for any period: where do enquiries and customers come from? Choose the period and how leads are credited (first or latest visit), then the view.
Views
- Channels, such as paid search or organic social.
- Sources, such as google, facebook or newsletter.
- Campaigns, from
utm_campaignor, with Pro, the Google Ads campaign of each click. - Landing pages, where visitors first arrived.
- Forms, which form they sent.
Click a row to see the leads behind it.
Figures
| Figure | Meaning |
|---|---|
| Visits | Visits per channel, counted as anonymous daily totals |
| Leads | Enquiries, without spam |
| Conversion rate | Leads divided by visits |
| Won and win rate | Leads marked as won, and their share of all leads |
| Revenue | Sum of the deal values of won leads |
| Contact clicks | Clicks on phone, WhatsApp, email and map links |
| Response time | Median time from the enquiry until its status was first changed |
With Pro, ad spend joins the report, see Ad spend, cost per lead and return:
| Figure | Meaning |
|---|---|
| Cost per lead | Ad spend divided by leads |
| Cost per customer | Ad spend divided by won leads |
| ROAS | Revenue from won deals divided by ad spend |
| Gross profit and POAS | Revenue multiplied by its margin, and gross profit divided by ad spend. Below 1× the ads cost more than they earn. See Profit margins and POAS. |
Weekly summary
Under Leads → Settings → Weekly summary, Leadwon can email the leads, deals and contact clicks of the past week every Monday morning, compared with the week before. Several addresses can be separated by commas. The same figures appear in the dashboard widget.
Export
Export on the Leads screen downloads the leads that match your filters as a CSV file for Excel or Google Sheets.